Let us analyze a bit. Do you realize that most of our decisions in life are driven by what others do? We rarely take decisions based on self judgment but depend upon ‘mass perceptions’. While this approach has lot of pluses to its credit, this probably is the single important cause of most perils, in my view.
One of my blog posts received highest views. I was quite perplexed since the post does not have anything that makes it so popular. On some analysis I found that for whatever reason, once this post happened to get maximum clicks for some time and it reached top of ‘popular posts’. From then on, anyone who visited my blog was curious to know what this ‘popular post’ is all about and they clicked it. More people tried that, the post continued to remain on top and the cycle repeats!
I have seen authors who openly admit that they themselves buy their own books periodically, to keep the book on top of the sales ranking. Higher the sales ranking, more people will be tempted to buy it and the cycle continues! Same is the case with ‘sponsored reviews’.
On a larger perspective, most governments in many democratic countries come up not because the leaders have proven track record, but purely based on the mass opinion they have managed to establish. Especially in countries where political awareness is low, people vote a party not because they have full information about the leaders in that party but because everyone else does it!
So, what is the magic bullet?
"Enable one to judge himself/herself rather than depend on other’s opinions"
That will be the single most important contribution one can make to bring in a phenomenal change. Teach them to judge rather than to follow someone else.